Designing brands, websites, and apps with clarity and purpose.
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Nikita is a UX Designer and Marketing Specialist with over six years of experience creating design systems and visual identities that bridge strategy, analytics, and storytelling. She is passionate about crafting impactful brand narratives that bring ideas to life and engage audiences through thoughtful, well-crafted visual experiences. Her portfolio lies at the intersection of marketing, design, and technology — bridging design with strategy to drive measurable impact.
Her interests include brand design, paid ads and performance marketing.
Outside office, she enjoys spending her time doing yoga, playing badminton and hiking.
Approach
Briefing & Research
Every project begins with understanding — defining the core challenge, aligning with stakeholder goals, and uncovering user needs through interviews and analysis. These insights inform strategy and set a clear foundation for design decisions.
Design Process & Development
Ideas take form through exploration — from sketches and wireframes to cohesive visual systems and prototypes. I focus on crafting intuitive, human-centered experiences and collaborate closely with developers to ensure seamless translation from design to code.
Results & Reflection
Once live, I measure impact through feedback and data to understand what truly resonates. Each project becomes an opportunity to learn, refine, and evolve the process for stronger, more meaningful outcomes.
Work experience
Creative Head - Design
Wallets and Wines, Dec 2023 - Present
www.walletsandwines.com
Led a creative team of 4 graphic designers and one video editor, overseeing design direction and execution across digital and print media.
Developed brand identities, websites, and packaging systems that reflect the brand’s positioning.
Collaborated with cross-functional creative and technical teams to ensure cohesive storytelling and seamless brand experiences.
Was involved in every strategy meeting.
Designed and executed large-scale campaigns, including a high-impact Drink and Drive initiative in partnership with the National Restaurant Association of India (NRAI).
Design Head
Chameleoon Media, Feb 2023 - Aug 2023
chameleoonmedia.com
Led a team of 5 graphic designers and 2 video editors, overseeing end-to-end creative execution.
Designed and supervised website layouts, social media campaigns, and digital brand communication.
Oversaw and refined creative strategies, maintaining consistency, quality, and innovation across all social and web design initiatives
Joined as a Graphic Designer and advanced to Creative Lead, shaping the brand’s visual identity across digital and product touchpoints.
Designed the e-commerce website for the brand, as well as social media, packaging and coffee table books while maintaining a cohesive and elevated brand language.
Created targeted ad campaigns through Meta to drive sales